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Reimagining the Trade Show

Wed, Mar 13, 2019 2:01 PM EDT{LOCAL_TZ}

Reimagining the Trade Show 
Live Webcast on Wed, Mar 13, 2019 2:01 PM EDT



Traditional trade show formats will not attract tomorrow’s attendees — maybe not even today’s. We’ll hear from show directors on the front lines about how they’ve met modern-day challenges head-on to keep their events relevant and thriving. These innovative executives all took a chance, and they’ll explain how their efforts have paid off.

Moderator: Michael J. Shapiro, Editor, Technology, Northstar Meetings Group

Megan Tanel, CEM
Senior Vice President
Association of Equipment Manufacturers

As senior vice president of exhibitions and events for the Association of Equipment Manufacturers, Megan Tanel is responsible for overseeing AEM trade shows and show partnerships in the United States and globally, as well as event education and meeting programs. She has served as director of AEM’s CONEXPO-CON/AGG exposition, which focuses on the construction industries and is the largest event of this type in the Western Hemisphere, and ICUEE-The Demo Expo, the largest event focused on the utility-equipment industry. Megan has also been show manager of the AEM-produced World of Asphalt Show & Conference, and helped launch the inaugural 2001 event. AEM’s exhibition presence extends beyond the U.S. to Latin America, India and Africa.

Megan was 2015 chair of the International Association of Exhibitions and Events and has served as IAEE Education Committee chair. She has been on the IAEE board since 2010 and is a graduate of the IAEE Krakoff Leadership Institute. In 2017, she received the IAEE Woman of Achievement Award and IAEE Distinguished Service Award; she has similarly been recognized with numerous trade show honors from leading industry media. Megan was co-chair of the inaugural Exhibitions Day event in Washington, D.C., in 2014. She is also a member of the Professional Convention Management Association.

Megan joined AEM in 1995 in the exhibitions area. She also served a stint as national sales manager for Loews Hotels, where she helped launch the first-ever House of Blues Hotel, in Chicago.

Margaret Core, CAE
Vice President, Marketing and Industry Relations
Food Marketing Institute

Margaret Core is a 30-year veteran of association sales and marketing with expertise in brand management, product strategies, event marketing, exhibit sales, program development, advertising and online media sales. At FMI, Margaret initially focused on the trade show known as FMI Connect; now she handles centralized marketing, member affinity programs, FMI Emerge and various other new initiatives focused on the changing landscape of food retailing.

Prior to FMI, Margaret handled strategic sales initiatives at the National Apartment Association, where she was responsible for increased participation and growth from the supplier community. Prior to that, she spent six years at the Biotechnology Industry Organization as managing director of sales and marketing for the BIO International Convention. She also served for four years as vice president, marketing and organizational development, at the Consumer Electronics Association during a time of important transition and growth for that organization’s trade show.

Register now for the live webcast.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.
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