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The Right KPIs for Account-Based Marketing: Add Scale and Precision to Your Strategy

Tue, Jan 22, 2019 1:01 PM EST{LOCAL_TZ}



Summary

There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs. What metrics should you be looking at when optimizing ABM for both precision and scale? 

Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out:

  • Why B2B purpose-built technologies are critical to marketing success
  • The metrics that matter when analyzing channels for an ABM strategy
  • Which top-of-funnel channels deliver the best results in scale, precision and costs
 
 Speakers

John Dering
Sr. Director, ABM
Technology & Strategy
Demandbase

John develops the strategy for marketing technologies to fulfill Demandbase’s vision for account-based marketing. Over the past decade, he has refined his expertise holding marketing and sales leadership positions with StrongView Systems, Spoke.com and Salesforce.com.

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