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7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019

Tue, Jan 15, 2019 1:01 PM EST{LOCAL_TZ}


Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand? 

Find out seven of the most important social analytics best practices to maximize brand impact. Experts from NetBase will provide practical, how-to information on key business-related uses, including:

  • Using social data to perform competitor analysis and anticipate trends in your vertical
  • Tapping into social analytics to retain customers and manage your community
  • Measuring social ROI

Paige Leidig            

Paige oversees NetBase’s marketing and communications, including collaboration with brands and social media stakeholders. He has 20 years of experience in technology and marketing, most recently as CMO for CipherCloud.
Mike Baglietto
Global Head of
Product Marketing    

Mike has more than 15 years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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