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Increase Marketing Transparency, Speed and Growth: How m/SIX Uses Data Integration and Visualization to Generate Value for Its Clients

Tue, Jan 8, 2019 1:01 PM EST{LOCAL_TZ}



Summary

All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization is critical to the successful execution of marketing intelligence. m/SIX, the U.K.’s fastest growing media planning and buying agency, remedied this common marketing pain point by adopting a solution that created a single source of marketing truth. That facilitated transparency, speed and growth. 

Hear directly from Alan Morrissey, head of ROMI (Return on Marketing Investment) at m/SIX, for an inside look into how his team generates value for both themselves and their clients. You’ll get insight into how m/SIX:

  • Creates transparent and insightful topline reports across all internal and external audiences
  • Simplifies and streamlines data integration and harmonization among various data sources
  • Generates client value through campaign optimization


 
 Speakers

Alan Morrissey    
Head of ROMI
m/SIX

Alan has over 16 years of digital media measurement, analytics, insights and research experience across a wide range of global companies. He specializes in web analytics, social media, planning, programmatics, ad serving and dashboarding..

Julie Norman
Senior Product      
Marketing Manager
Datorama

Julie works in product marketing at Datorama and partners with customers and internal teams to launch market solutions that leverage centralized marketing data and analytics.

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