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How well are independent hoteliers adapting to the digital age?

Thu, Jan 24, 2019 11:01 AM EST{LOCAL_TZ}

Phocuswright and trivago present key findings from the Independent Lodging Study 2018.  In 2018 independent hotels are performing better in the online environment — but challenges remain.

While smaller, non-branded properties have managed to increase their online business in recent years, technology adoption in this sector is still constricted, online marketing channels are still underutilized, and direct distribution opportunities are still being missed.  Independent hoteliers may be entering the digital race, but what hurdles will they need to clear to catch up to and keep pace with their OTA partners and branded counterparts in hospitality’s irrevocably digital future?

During the webinar you’ll hear our experts discuss:
  • To what extent independent properties have shifted their marketing and distribution online
  • Through which channels they receive the most sales, and which
  • What technologies independent hoteliers are using and what’s keeping them from adopting more
  • What are the core challenges hoteliers are up against and why they’re proving difficult to overcome

Why attend:
  • Get a deeper understanding of today’s independent accommodation providers: their business practices, opportunities, and challenges
  • Find out how hoteliers perceive the effectiveness of diverse digital marketing and distribution channels and how they invest their marketing budgets
  • Learn more about the barriers preventing independent hoteliers from seizing their full potential to compete in the online environment
  • Hear trivago’s take on the status of independent lodging sector and discover how metasearch is helping hoteliers reduce their OTA dependence
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