Connect TV Ads to Business Outcomes: A New Currency for Media Buys

Tue, Dec 11, 2018 1:02 PM EST{LOCAL_TZ}


Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys. 

Hear directly from NBCU and about this new currency for TV advertisers that is based on actual business outcomes such as clicks and online and offline conversions. You’ll learn how to:

  • Measure conversions through powerful and predictive, digital-like analytics
  • Prove media inventory and advanced targeting tactics are driving lift in conversions
  • Apply accurate and granular TV ad optimization insights in real-time


Brian Norris
SVP, Audience Studio

Brian leads the sales team responsible for NBCUniversal’s suite of industry-leading, advanced advertising capabilities. Norris has almost 20 years of management and leadership experience driving television revenue in linear, addressable and digital media, most recently as VP of DISH Media Sales.

Sean Muller 
Founder & CEO

Sean is a veteran entrepreneur and thought leader in TV and advertising measurement. In 2012, he founded, a TV attention and conversion analytics company that measures TV advertising in real-time and across 9 million smart TV screens.

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