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A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals

Thu, Dec 13, 2018 1:01 PM EST{LOCAL_TZ}


Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as 40 percent of a brand’s sales are influenced by word-of-mouth. 

Join digital strategist and author Jason Falls and Sprinklr senior director of influencer and analyst relations Marshall Kirkpatrick for an in-depth look at how to use influencer marketing for ecosystem seeding. They’ll cover:

  • How and why influencers have emerged as perhaps the most effective path to product recommendation and referral
  • What types of influencer campaigns brands are activating in today's media market
  • How brands and agencies are pushing the envelope on influencer measurement to separate real partners from the wannabes


Jason Falls
Director of Digital      

Jason oversees digital strategy at Cornett, an integrated marketing firm whose clients include the Sazerac Family of Bourbons, Tempur-Pedic, Sealy, Valvoline and others. He is the co-author of two books and a frequent digital marketing keynote speaker.

Marshall Kirkpatrick
Sr. Director, Influencer
& Analyst Relations

Marshall was CEO of influencer identification and marketing platform Little Bird, which was acquired by Sprinklr in 2016. He uses data and automation to break news and build relationships with key thought leaders and is an advocate for making influencer-powered learning a strategic part of doing business.

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