Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting

Tue, Dec 4, 2018 1:02 PM EST{LOCAL_TZ}


Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. 

Join digital marketing experts from Ultimate Data to discover how your programmatic advertising can leverage these new advantages in your upcoming campaigns. You’ll discover:

  • How to select the best audiences for your brand from among the glut of available data store segments
  • How to reduce marketing waste through more accurate targeting
  • How greater data transparency goes hand-in-hand with better customer acquisition performance


Chris DeMartine
SVP, Ultimate Audiences
Ultimate Data

Chris has more than two decades of experience working with brands and agencies to optimize their multichannel marketing and advertising. He brings a unique and informed perspective on how advertisers can connect more effectively with their audiences.

Chris Royle
SVP, Vertical Markets    
Ultimate Data

Chris leads the digital audiences solutions team at Ultimate Data, serving clients in multiple industries, including: automotive, CPG, financial services, and travel & hospitality. He has 20 years of experience in applying data and predictive analytics to solve brands’ customer engagement challenges.

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