New Year, New Challenges – Media & Agency Trends for 2019

Tue, Dec 11, 2018 1:01 PM EST{LOCAL_TZ}


 
Summary 

As the media and advertising world continues to be turned on its head by new regulations, emerging revenue streams and changes in consumer behavior, both industry titans and new companies are scrambling to adapt their company structures to remain relevant. But what is on the horizon for the media industry in 2019? What ripples from 2018 will we see carry-through to the new year? Brian Wieser, Senior Analyst for Advertising/Media/Internet at Pivotal Research, will share his insights about the media and advertising market and examine its impact on operational structures and projections for 2019. He’ll cover: 
  • A look back on 2018 and a look ahead to 2019
  • Strategies to remain relevant in the future of advertising/media
  • How public markets are reacting to the media economy

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Speakers 
 

Brian Wieser
Senior Analyst - Advertising/Media/Internet
Pivotal     

Mr. Wieser is a Senior Analyst at Pivotal and is responsible for the firm’s coverage of all things advertising (agencies, video, digital, ad-tech, etc). Described by trade press as “The Most Quoted Man in Advertising,” Brian hosts an ongoing series of industry roundtables for his clients, where he explores key themes with key representatives of public and private companies. Previous to Pivotal, Brian was EVP, Global Director of Forecasting for Interpublic’s Magna Global and CMO for venture-funded Simulmedia.
 
 

  
Evan Heby
Industry Marketing Manager
Oracle NetSuite

Evan Heby oversees the creation and implementation of the go-to-market strategy for NetSuite’s service verticals including Professional Services, Software and Advertising, Media & Publishing (AMP). Evan works internally with sales, implementation and product development to create effective content, execute on industry events and build overall market presence and awareness for ad agencies, media companies and traditional/digital publishers. Evan is based out of the Oracle NetSuite New York City office.
 
 
 
 

*Speakers are subject to change

 
 
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