Stop Asking How People Shop—Watch Instead: Insights from Healthcare and CPG

Wed, Dec 5, 2018 1:01 PM EST{LOCAL_TZ}



Summary

What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who are increasingly channel agnostic, quickly forming shopping behaviors around retail platforms. Luth Research has been capturing this information through its ZQ Intelligence technology, which passively meters digital journeys of consumers across devices. 

Join Luth Research for a fresh perspective of observing how consumers research, engage and purchase digitally. You’ll get specific insights from two of the largest industries, healthcare and CPG, including:

  • The impact of digital and non-digital touchpoints on consumer decisions
  • The distinct touchpoints in each category
  • Core consumer behavioral trends in interacting with different retailer platforms

 
 Speakers

Candice Rab
SVP, Business      
Development
Luth Research

Candice is instrumental in the evolution of Luth Research’s business offerings, including innovation initiatives that lead new product sales, client service and account executive teams. Her involvement in the development of Luth’s ZQ Intelligence has helped position the company at the forefront of business intelligence innovation.

Becky Wu, Ph.D. 
SEVP, Research
and Technology
Luth Research

Becky combines strong data analytical skills and ingenious business ideas to create value and purpose. She joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of digital tracking for advertising effectiveness, new product development, media measurement, and branding and marketing strategies.

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