Mobile Creative Doesn't Have to Suck: Develop Ads That Actually Engage Your Audience

Tue, Nov 20, 2018 1:02 PM EST{LOCAL_TZ}



Summary

Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience first. 

Creative experts from Teads and Huge will dive into what makes mobile ads special and how marketers can start taking a mobile-first approach to their creative campaigns. You’ll find out:

  • What mobile users want from ads and how to keep them engaged
  • How to ensure an optimal ad experience on mobile
  • Ways to take advantage of data-driven dynamic ad creation


 
 Speakers

Bertrand Cocallemen
Global Creative Director
Teads

Bertrand is a passionate creative brand strategist with over 20 years experience. He leads the creative direction of Teads Studio in New York. Previously, he was head of strategy at J. Walter Thompson in Sao Paulo, Brazil.

Diego Nicolau de Araujo
Group Design Director
Huge

Diego is an award-winning, idea-driven designer, art director, entrepreneur and (occasional) coder who is currently working as design director at Huge in New York.

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