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Tech Trends 2018: Responding to Radical Change

VIEW ON DEMAND!

The digital age has firmly taken root in all areas of the consumer goods industry, and companies are working furiously to build the capabilities necessary for a faster-paced, consumer-driven, omnichannel marketplace. E-commerce, digital marketing, direct-to-home delivery and product personalization are just some of the skills they now need to succeed.

This exclusive webinar will examine key findings from CGT's 15th annual Tech Trends Report, looking at how the drive toward omnichannel excellence is affecting IT strategies and spending. The discussion will include a deep dive into the impact that artificial intelligence is having on such critical areas as internal alignment and consumer engagement.

Speaker:
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Dan Jenski
Associate Director of Commercial Analytics
Mondelez International
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Srivatsan Rajagopalan
VP and Lead New Business Models
Johnson & Johnson
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Pete Reilly
SVP of Sales and Marketing
AnswerRocket
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Moderator: Peter Breen
Editor in Chief
Consumer Goods Technology


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