What Marketers Really Want from the Publisher of the Future: Hint—It’s About Audiences

Thu, Nov 8, 2018 1:02 PM EST{LOCAL_TZ}



Summary

Now more than ever, publishers matter. From advancing real journalism to spotting trends, publishers have a unique connection with people that provides what every marketer needs: first-party audience insights. The publisher of the future revolutionizes the RFP, creates world-class service organizations, and explores emerging tech to connect their audiences with brands.

Hear directly from Bustle CRO Jason Wagenheim and Quantcast chief marketing and communications officer Steven Wolfe Pereira on how marketers and publishers can better connect using real-time audience insights. You’ll learn:

  • What insights are the most impactful at driving brand growth
  • The cutting-edge tools available today that provide those real-time insights
  • Action items you can implement immediately to be ahead of the curve in the new era of AI
 
 Speakers

Jason Wagenheim
CRO
Bustle Digital Group    

For the publisher of Bustle, Romper and Elite Daily, Jason oversees all partner strategy, marketing and advertising sales across platforms, as well as other high-impact bespoke programs for Bustle's partners. He previously was SVP of brand partnerships and head of revenue for Fusion, a Univision Company.

Steven Wolfe Pereira
Chief Marketing &
Communications Officer
Quantcast

Steven is a purpose-led leader who builds high-performing teams that are client-obsessed, data-driven and ROI-focused. He is responsible for Quantcast’s go-to-market strategy, corporate marketing, product marketing, industry marketing, consumer insights, design, communications and corporate social responsibility efforts.

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