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Close the Gap in Personalized Ad Experiences: Why Enterprises Are Struggling and What’s the Solution

Tue, Nov 6, 2018 1:01 PM EST{LOCAL_TZ}



Summary

For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet. As a result, they’re missing opportunities to connect with their consumers and to respond to fast-changing customer conditions.

Join guest speaker Susan Bidel of Forrester and Tyler Hampton of RevJet, to get insights from the first-ever study exploring the personalized advertising confidence gap. You’ll learn:

  • Why enterprise marketers are struggling to deliver personalized and meaningful advertising experiences
  • What opportunities there are for marketers to enhance capabilities 
  • The top considerations when evaluating a technology solution

 
 Speakers

Susan Bidel
Senior Analyst
Forrester Research  

Susan serves B2C marketing professionals with the aim of helping them excel at customer-obsessed marketing. Her research focuses on the health of digital ecosystems; on fraud, viewability, and brand safety; on the power of data to drive positive outcomes; and on how marketers and publishers can work together for their mutual benefit.

Tyler Hampton
Director of Product    
Marketing
RevJet

Tyler brings new and innovative products to market for RevJet customers and customer-obsessed Fortune 500 marketers. He previously led product marketing efforts at Turn (Amobee) and YuMe (RhythmOne).


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