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Case Study: Anthem’s Journey to Success with Small Meetings

Fri, Oct 26, 2018 1:00 PM EDT{LOCAL_TZ}

Small meetings are the invisible giant: two-thirds of all corporate event spend and growing. But, as we all know, small meetings are rarely simple and often can include many complexities around adherence to policy, compliant contracting, and attendee management. There are new technologies and approaches, but what is the best way to get adoption, visibility, and savings?

Hear from the meetings and events leadership at Anthem in this free BTN Group “In the Know” webinar developed by Bizly. Learn how to create an effective policy for small meetings, ensure companywide adoption, and deliver ROI. Gain a better understanding of the opportunities and challenges around small meetings, and learn how to customize a great program at your company.

Key Takeaways:

  • Identify pain points and risk management gaps of small meetings
  • Research and source technology criteria
  • Define KPIs and milestones to validate your program’s effectiveness, ROI and value
  • Learn how to create an effective strategy for your own program

About the Speakers

Cindy Heston
Director of Travel and Events
Cindy Heston is Director, Travel and Events, within the procurement department of healthcare firm Anthem, where she oversees a team of 16 who manage the travel and event needs of more than 55,000 Anthem associates. Her team is responsible for implementing end-to-end travel and event solutions: travel agency services, airline, hotel, car, corporate expense and event platform, personal travel, travel card system, global mobility, the Anthem VIP travel App, travel & event policies, data visualization platform and meetings & event management program. Prior to joining Anthem in 2008, she served as global travel manager for Thomson/Technicolor and earlier in sales at US Airways. Heston has received numerous industry awards, including Travel Manager of the Year in 2000 from Business Travel News, and in 2016 named “Top 25 Most Influential” and inducted into its prestigious “Business Travel Hall of Fame.”
Linsey Giant
Meetings and Events Manager
As the Meetings and Events Manager within Anthem’s Procurement Department, Linsey Giant is responsible for overseeing the operations and processes for the Anthem Events Team and implementing meeting technology that supports the company’s more than 50,000 associates. She has more than 10 years of experience in meetings and events and previously worked for VMS BioMarketing and Carlson Wagonlit Travel.
Ron Shah
CEO and Founder
Ron Shah is the CEO and founder of Bizly, an enterprise solution for meetings and small events. Bizly’s mission is to make it easy to build great meetings and events without expert training. Previously, Shah spent 15 years in venture capital, supporting some of the world's most recognizable technology companies. He was a regular on-air contributor on CNBC, and featured on the weekly show “Trading the Globe.”
Richard Wilder
Chief Revenue Officer
Richard Wilder is the Chief Revenue Officer for Bizly and is responsible for Customer Success and Sales. Previously, he spent 23 years with Iron Mountain as part of the senior leadership team that grew the company from $30 million to $3 Billion. The majority of his tenure was spent working with enterprise organizations helping them drive compliance, adoption, consistency and into their information management programs, resulting in increased visibility and cost efficiencies.
Kevin Iwamoto
Senior Vice President
GoldSpring Consulting
Kevin Iwamoto is a Senior Vice President at GoldSpring Consulting with more than 35 years of experience in corporate travel and meetings/events management. Focused recently on meetings, strategic meetings management and compliance with the European Union’s General Data Protection Regulation, Iwamoto gained insights in all areas of travel and meetings management during roles at Hewlett-Packard, The Walt Disney Company, Northwest Airlines and Lanyon. He also is past president and board CEO of the Global Business Travel Association and served on numerous corporate and association boards and committees during his career. He has been recognized numerous organizations, including as Travel Manager of the Year by BTN.

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