Gen Z Insights and Misconceptions: What You Need to Know About Marketing to the Newest Consumers

Tue, Oct 16, 2018 1:02 PM EDT{LOCAL_TZ}


Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise. 

Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast. You’ll learn about:

  • Gen Z’s habits, motivations and expectations from today’s brands
  • Marketing strategies that have resonated with Gen Z
  • How social listening tools can provide deep insights to learn more about this audience

Jordan Berger
Senior Social Strategist
McCann New York

Jordan leads brands across the beauty, tech and CPG categories in using social media to play a meaningful role in people's lives. As the North America representative in McCann Worldgroup’s global social strategy community, she develops partnerships with social platforms to identify new opportunities for brands.

Sarah DeRocher Moore
VP of Brand and
Revenue Marketing

Sarah leads all global digital marketing programs at Spredfast. Her team is responsible for the strategy and execution of a variety of online and offline programs worldwide.

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