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Maximize Your YouTube Advertising: Better Planning Improves ROI

Tue, Oct 9, 2018 1:02 PM EDT{LOCAL_TZ}


YouTube is not only one of the largest entertainment platforms in the world, it is also the second largest search engine. Which is why it presents advertisers with a unique opportunity to reach consumers in a contextually relevant environment at the moment they’re engaged with content that’s important to them. So how do you get the most out of YouTube and improve your brand's ROI? 

Hear from experts at Giant Media on ways brands and agencies can do more-effective, pre-buy planning for YouTube. You’ll learn new strategies to:

  • Take advantage of YouTube’s unique utilitarian nature
  • Leverage lean-in, intent-based viewing to align your message with the most appropriate and relevant content
  • Increase control of your investment and know exactly where your message will run to guard your brand equity in a user-generated content environment


Bruce Budkofsky   
VP, Partnerships
Giant Media

Bruce leads efforts to partner VuePlanner, Giant Media's pre-buy planning tool for YouTube, with brands and agencies. He is a 20-year digital media veteran, having held sales leadership positions at Sonobi, Lotame, Fandango and The Weather Channel.

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