Images That Change Your View of the World: Content With a Conscience

Thu, Oct 4, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

Consumers are more socially conscious than ever before; more than 9 out of 10 millennials would switch brands to one associated with a cause. People are now demanding that companies take a stand and have a point of view. So the imagery you choose to represent your brand matters. Choosing globally relevant and inclusive visuals for your brand isn't just the right thing to do. It's also good for business.

Hear from Adobe Stock partners TONL and The Ocean Agency about how they create images that can propel social change and impact the way people see the world around them. You’ll learn about:

  • TONL’s commitment to using images of diverse people from around the world to transform the idea of stock photography
  • How The Ocean Agency uses creativity to help support ocean conservation as a whole
  • Details of the Adobe Stock and Google production partnership creating content that represents identities often overlooked in mainstream imagery

 
 Speakers

Joshua Kissi                  
Cofounder
TONL

Josh and cofounder Karen Okonkwo created TONL to transform the idea of stock photography by displaying images of diverse people and their stories around the world.
Richard Vevers
CEO
The Ocean Agency       

After a decade at some of the top ad agencies in London, Richard founded The Ocean Agency to be a catalyst for ocean conservation, using the powerful combination of new technology, media and creativity.
Brenda Milis
Principal of Creative
Services & Visual Trends
Adobe Stock

A photo industry veteran and experienced creative director, Brenda leads the Creative Services group servicing the visual needs of top enterprise clients, identifying visual trends, and curating content.
Lindsay Morris
Strategic Development  
Manager
Adobe Stock

At Adobe Stock, Lindsay develops customer relationships, fosters strategic partnerships, and collaborates on content and product strategy.
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