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Customer-Generated Content, Community & Commerce - 3 C’s for your eCommerce Strategy

Register Now to Watch the Webinar on Demand

Customer-generated content is so much more than collecting reviews and buyer photos.  

This webinar will address the creative ways to engage a community of loyal customers by leveraging their own submitted content. Additionally, we will learn how to reuse content for marketing as Scott Ekman, GM E-commerce and VP Marketing of Rockler Woodworking, takes us through his success in doing so. Scott has created a unique e-commerce site using customer content to build a community of contributors and lifelong shoppers. Rockler never misses an opportunity to feature CGC in its stores nationwide as well!

Attend this webinar to learn how to use CGC effectively across your site, and everywhere your customers' shop.


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Scott Ekman
General Manager of E-commerce and VP of Marketing
Rockler
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John Swords
Chief Strategy Officer
TurnTo Networks


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