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Reach Wellness-Focused Consumers: Use Health Data to Improve Your Campaign Targeting

Thu, Sep 20, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

Health and wellness seems to be on everybody’s mind these days. But as people engage in a more health-aware lifestyle, what are brands doing to engage these consumers in a personalized but privacy-safe way? Many of today’s most innovative marketers are incorporating health information into their data-driven advertising programs in order to better target across channels with timely and appropriate offers and information. 

Hear from experts at Pandora and Crossix for best practices for privacy-safe audience targeting and campaign measurement across display, audio, video and mobile. You’ll learn about:

  • Different targeting methods and what makes the most sense for health brands
  • Industry challenges and how to overcome them
  • How to use health data to better understand and target key consumers 


 
 Speakers

Duncan Clegg, PhD
Digital Programmatic
Lead
Crossix

Duncan manages propensity model development and activation at Crossix, and is tasked with overseeing platform integrations and relationships with key media partners. He
is passionately committed to keeping Crossix at the forefront of innovative approaches to reaching healthcare audiences.

Lee Ann Longinotti
Executive Director,
Healthcare Vertical
Pandora

Lee Ann leads the healthcare vertical at
music streaming company Pandora. She is responsible for vertical go-to-market strategy, ad product development, third-party data provider partnerships, marketing and development of sales strategies.



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