New Behavior, New Strategies: Evolving Your Ad Experiences for the Converged Video Market

Tue, Sep 18, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

The traditional media model has been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best? And what are the implications for media companies in this new landscape? 

Todd Bellis, media and entertainment principal at Deloitte, will share his insights and analysis of the new media market and its impact on the future of advertising. He’ll cover:

  • How media is changing and effecting the future of advertising
  • What’s happening with the Digital Duopoly
  • How traditional media can win in this environment

 
 Speakers

Todd Beilis
Media & Entertainment
Principal
Deloitte

Todd focuses advising both new and traditional media clients across strategy, technology and digital. A Partner in Deloitte Media & Entertainment, he works with clients to help them transform existing business models to meet the demands of an evolving ecosystem due to sweeping technology changes.

Evan Heby
Service Industry Marketing
Oracle NetSuite

Evan oversees go-to-market strategy for NetSuite’s service verticals including professional services, software and advertising/media/publishing, helping build overall market presence and awareness for ad agencies, media companies and traditional/digital publishers.

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