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Why You Need Fewer Project Managers and More Producers: Fix Your Broken Workflow

Thu, Sep 13, 2018 1:02 PM EDT{LOCAL_TZ}


It seems like it’s harder than ever for agencies to get great work out the door. And more often than not, everyone is blaming “the process.” But repairing a broken workflow requires more than examining your process standards. It requires taking an honest look at your teams and their mindsets. Maybe it's time to stop hiring project managers and hire producers instead. 

Guest speaker Michelle Kinsman, SVP and executive director of production and operations at Digitas Health, will share her practical insights into what makes a great producer and how that can solve your workflow challenges. You’ll find out:

  • The differences between a "producer" and a "project manager"
  • Why being part of the work—instead of merely managing work effort—is necessary for effective production
  • 5 things to look for when you’re changing your organization’s workflow mindset

Michelle Kinsman
SVP, Exec. Director of
Production & Operations
Digitas Health

Michelle serves as the head of production and operations for Digitas Health in North America. A true producer at heart, she is the chief architect and champion of a world-class project management capability designed to work seamlessly across channels. Michelle is also the author of "Real-World Feminist Handbook: Practical Advice on How to Find, Win & Kick Ass at Your First Job" (available on Amazon).

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