Addressable Breaks the Linear TV Model: How to Buy Audiences, Not Demos

Thu, Aug 23, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

TV is no longer a one-size-fits-all product. New devices, programs and services mean that content delivery is in the hands of the consumer, and GRPs and demo-based TV buys are losing their punch. Enter addressable advertising, the solution that brings digital targeting into the living room (and everywhere else people watch TV), enabling marketers to buy audiences, instead of the shows they “think” people will watch. 

Join DISH Media Sales’ Jim D’Antoni for a look at the changing trends in media, TV’s position in the advertising ecosystem, and how to ensure you have a people-first advertising strategy. You’ll learn about:

  • The technology that powers addressable advertising
  • How data is used for advanced targeting and measurement
  • Key strategies to get the most value from targeted TV campaigns
 
 Speakers

Jim D’Antoni
Director
DISH Media Sales   

Jim is responsible for driving revenue growth across DISH's addressable, general market and programmatic advertising initiatives. Additionally, he helps to lead cross-platform addressable advertising sales across DISH and Sling TV.

Tracey Scheppach
CEO & Cofounder
Matter More Media

Tracey has been a key architect in building video’s future, with expertise in areas such as advanced TV, programmatic TV, online video, cross-platform video, second-by-second set-top box data, and Smart TV/ACR measurement.


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