Grow Your Audience in the Crowded Media Landscape: Strategies from Sony

Tue, Aug 21, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

The media industry is no stranger to change. But the emergence of OTT has opened the door to disruptors who are rapidly gaining market share and share of wallet. One thing is clear: Media companies need to change the way they do business to keep consumers engaged and grow their audience. 

Hear from Sony marketing SVP Steven Fuld on how Sony is delivering on a person-based marketing approach at scale to drive enhanced consumer relationships. You’ll also get three simple strategies you can use to grow and engage your audience including:

  • Optimizing advertising for audience expansion
  • Personalizing marketing journeys
  • Building fan communities to engage beyond the content
 
 Speakers

Steven Fuld
SVP of Marketing      
Sony

Since joining Sony in 2009, Steven has led key marketing initiatives including Sony Master Brand Management, One Sony CRM activities, product placement and integration, and the Sony Rewards programs.

Steve Sobel
Sr. Director, Media  
Industry Solutions
Salesforce

Steve is the global media industry lead at Salesforce, charged with solution development, go-to-market strategy and account support for some of the world's most prominent media organizations.

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