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It Pays to be Premium

View On Demand!

Premium store brand products are growing among overall private brands. According to Nielsen’s latest “Total Consumer Report (2017),” sales of private brands eclipsed $125 billion across traditional retail, thriving at over 3 percent in dollar sales year-over-year with premium private brands bringing double-digit dollar growth (10 percent). Retailer-branded products have surmounted stigmas of value and quality and, as a result, have seen a complete reversal in growth trajectory compared to manufacturer branded items, according to Nielsen.  

This webinar will discuss the following:
  • Definition of a premium product: What does it take? 
  • Packaging of premium products - What makes a good package? And how can retailers avoid pitfalls such as consumers confusing premium products for smaller, niche brands? 
  • Why is the premium category growing and why should retailers get in now or expand their offerings? 
  • How to decide what categories to premium-ize. 
  • Determining costs of premium products: The value factor. 
  • What retailers succeeding at the premium tier, and why they are successful 
  • The keys to working with manufacturers on premium product programs

Speakers:
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Phil Melson
Vice President of Retail Services
Nielsen
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Kelly Thompson
NA Market Strategy Director
Trace One
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Andrew Bartholomew
Manager, Digital Marketing Program
Digimarc
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Dawn Nowicki
VP of Marketing and Business Development
Mold-Rite Plastics
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Moderator: Lawrence Aylward
Editor in Chief
Store Brands




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