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It Pays to be Premium

View On Demand!

Premium store brand products are growing among overall private brands. According to Nielsen’s latest “Total Consumer Report (2017),” sales of private brands eclipsed $125 billion across traditional retail, thriving at over 3 percent in dollar sales year-over-year with premium private brands bringing double-digit dollar growth (10 percent). Retailer-branded products have surmounted stigmas of value and quality and, as a result, have seen a complete reversal in growth trajectory compared to manufacturer branded items, according to Nielsen.  

This webinar will discuss the following:
  • Definition of a premium product: What does it take? 
  • Packaging of premium products - What makes a good package? And how can retailers avoid pitfalls such as consumers confusing premium products for smaller, niche brands? 
  • Why is the premium category growing and why should retailers get in now or expand their offerings? 
  • How to decide what categories to premium-ize. 
  • Determining costs of premium products: The value factor. 
  • What retailers succeeding at the premium tier, and why they are successful 
  • The keys to working with manufacturers on premium product programs

Phil Melson
Vice President of Retail Services
Kelly Thompson
NA Market Strategy Director
Trace One
Andrew Bartholomew
Manager, Digital Marketing Program
Dawn Nowicki
VP of Marketing and Business Development
Mold-Rite Plastics
Moderator: Lawrence Aylward
Editor in Chief
Store Brands

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