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The Secret to AdWords, Facebook and Display ROI: Inbound Calls

Tue, Jul 17, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

When everyone uses the same tactics to drive online conversions, how do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower CPL. 

Join call conversion experts from DialogTech to hear how brands and agencies can get a big impact from call conversion to improve ROI. You’ll learn:

  • How to create ad and landing page messaging to drive more calls and sales
  • How to use online behavior to personalize call experiences and close more customers
  • Ways to leverage call results to improve retargeting and lookalike campaigns
 
 Speakers

Blair Symes
Director of Content
Marketing
DialogTech

Blair oversees content marketing at DialogTech, a provider of marketing analytics for inbound calls. Over the past 20 years, he has published hundreds of articles and eBooks and presented on dozens of webinars on a wide range of marketing topics.

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