Remove Data Analytics Bottlenecks: Best Practices from Zulily

Tue, Jun 26, 2018 1:02 PM EDT{LOCAL_TZ}


Fast-growing ecommerce brand Zulily launches more than 9,000 product styles and 100 new events daily. To optimize the customer experience and continue growing acquisition, Zulily’s marketing team needed to accelerate the time it took to move from data to decision to deliver the right message at the right time to every customer. The solution: a self-service platform with a single view of data across all touchpoints. 

Hear directly from Zulily and Tableau about how the etailer removed bottlenecks from the data and analytics process by developing its self-service marketing analytics platform using Tableau and BigQuery. You’ll learn:

  • What went into Zulily’s transition to self-service analytics
  • How Zulily marketing leverages data science and analytics to drive customer growth, lifetime value and retention
  • Best practices for shortening the data to decision process

Sasha Bartashnik
Marketing Analytics    

Sasha leads a team of analysts focused on optimizing Zulily’s multichannel marketing strategy. She has helped develop and execute attribution of online and offline media and drive decisions through iterative testing.

Riley Maris
Sr. Product Marketing

Riley is on the product marketing team at Tableau, where he helps develop and drive the messaging, positioning and go-to-market strategy of Tableau and its technology partners.

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