5 Crucial Social Analytics Insights: Best Practices from Travel & Hospitality and Media & Entertainment

Tue, Jun 12, 2018 1:02 PM EDT{LOCAL_TZ}


In crowded market segments like Media & Entertainment and Travel & Hospitality, differentiation is a competitive advantage. The good news is consumers are avidly sharing and connecting with content and service providers on social—providing a wealth of information and ideas for innovation. 

Learn best practices from leading brands like Westin Resorts, Hertz Rental Car, ESPN, the Guardian and more to see how to better understand consumer habits, evaluate customer lifecycles and segment your audience on social. You’ll find out how to:

  • Identify, measure and activate influencer networks to drive fan engagement
  • Segment and target key audiences with more personalized content
  • Optimize campaigns with improved measurement and messaging
  • Improve customer care and determine impact on customer loyalty

Scott Cohen
VP, Customer Success

Scott oversees efforts helping NetBase clients build better customer experiences by getting more out of social media and other customer data by deploying CX analytics. He has more than 10 years of management consulting, customer success and marketing experience.

Elvis Lieban
Director of Social        

Elvis conducts research on trending topics, industries and best practices across social media. He has a background in content marketing, growth marketing, branding and social media management.

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