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Why Connected TV Is the New Normal: Primetime Becomes Anytime

Tue, Jun 5, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

Connected TV is no longer limited to the “early adopters”—the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience.

Join top executives at Hulu, Freewheel and The Trade Desk for a deep dive into the current state of connected TV advertising. You’ll find out:

  • Current ways advertisers can use connected TV in their omnichannel strategies
  • Best practices for targeting and messaging streaming audiences
  • Ways to measure connected TV efficacy
 
 Speakers

Tim Sims
VP of Inventory
Partnerships
The Trade Desk        

Tim leads The Trade Desk’s strategy and vision to create cutting-edge supply-side collaborations. He oversees the company’s publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

Doug Fleming
Head of Advanced TV
Hulu

Doug is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings. He also serves as a co-chair for the IAB’s Advanced TV Committee.

Lucas Krump
VP of Global DSP      
Partnerships
Freewheel

Lucas has spent the last 5 years helping advertisers deliver video campaigns programmatically. At Freewheel, a Comcast company, his focus is on partnering with DSPs to enable advertisers to deliver premium programmatic video at scale.

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