Transform Experience, Transform Culture: Building Executive Support for CXM

Thu, May 31, 2018 12:00 PM EDT{LOCAL_TZ}



Summary

[Note Noon ET Start Time]

Experience may be the new marketing, but you’ve still got to get executive buy-in for your investment in customer experience management. Jeanne Bliss, renowned author and chief customer officer pioneer, will show you how that’s done. One of the most influential people in CXM, she’ll share insights from more than 100 recent interviews with CXM leaders at top brands around the world.

Join Jeanne and Sprinklr’s director of influencer and community relations for an in-depth look at how to go about making CXM part of your company’s culture. They’ll look at:

  • What it takes to build executive support for CXM
  • What a great CXM culture looks like
  • How successful CXM executives emerge as leaders in their companies
 
 Speakers

Jeanne Bliss
President
CustomerBliss            

Jeanne pioneered the role of the chief customer officer (at Lands’ End, Microsoft, Coldwell Banker and Allstate), moving the customer to the strategic agenda and transforming each brand’s CX. Today, she guides C-suite and CCOs on earning business growth by improving customers’ lives. Jeanne is the author of four best-selling books, and co-founder of the Customer Experience Professionals Association.

Marshall Kirkpatrick
Sr. Director of Influencer
Relations
Sprinklr

Marshall was CEO of influencer identification and marketing platform Little Bird, which was acquired by Sprinklr in 2016. He's an advocate for making influencer-powered learning a strategic part of doing business.

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