Measure Influencers’ Actual Value: A Five-Step Framework to Gauge Creativity and ROI

Thu, May 24, 2018 1:02 PM EDT{LOCAL_TZ}


Many marketers have come rely on influencers‬ for content creation and word-of-mouth, but most struggle to connect influencers’ value with business performance. Influencer marketing strategies often leave marketers with little clarity or transparency into influencers' anticipated brand performance, causing them to depend on‬ CPM and CPE values that can be easily manipulated by fraud or gamification.‬‬ 

Hear from the CEO of influencer marketing platform Mavrck for a five-step framework for influencer marketing measurement. You’ll find out the latest benchmarks and best practices related to:

  • Measuring influencers' value to consumers
  • Unlocking influencers’ full potential to marketers
  • Quantifying influencer marketing business performance

Lyle Stevens           

A self-described data geek, Lyle cofounded Mavrck, an all-in-one influencer marketing platform used by range of Fortune 500 companies such as Procter & Gamble, Godiva, Nike, PepsiCo and others. The company recently won a 2018 Shorty Award for Best in Beauty with COSMEDIX.

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