Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge

Tue, May 22, 2018 1:00 PM EDT{LOCAL_TZ}



Summary

Customers’ evolving entertainment and media habits have completely changed what advertisers, publishers and agencies must do to compete. Emerging platforms like Advanced TV are disrupting omnichannel marketing, but approach converging TV and digital campaigns successfully and you can reap significant rewards. So forget things like age/sex demographics and build targeted audience campaigns whose success can be measured through real-world behavior and in-store sales lift. 

Don’t let competing paths and questionable vendor claims keep you from succeeding. Join experts from DISH and 4INFO for the lowdown on how to be victorious in the converging TV and digital worlds. You’ll find out:

  • How radical advances in targeting and measurement are disrupting traditional omnichannel marketing practices
  • Four survival tips to help you navigate the new market
  • Practical strategies based on real-world case studies of converged TV-digital success
 
 Speakers

Adam Lowy
Director. Advanced TV
& Digital Sales
DISH

Adam oversees advanced television and the digital and television convergence for DISH Media Sales. He leads Sling TV, DISH Anywhere and all advanced television advertising sales, business development, operations, data and analytics. He is cochairman of the IAB's Advanced TV Advisory Board.


Chuck Moxley            
CMO
4INFO

Chuck brings more than 25 years’ experience in advertising and marketing. Serving in senior executive roles on the brand side, with agencies and in ad tech, he offers unique perspective spanning ad/media strategy, planning and management.
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