What If Consumers Don’t Want Personalized Experiences? A Framework for Better Targeting

Thu, May 17, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

One person’s great customer experience is another person’s creepy stalker. Marketing today is all about data and personalization, and advanced targeting can make campaigns more successful. But what if consumers don’t actually want personalized, targeted ads? Recent YouGov research found that is actually a significant part of the population. As is the “Personalization Pioneers” segment, those who want targeted ads to help them buy products and services. 

Find out the most effective ways to reach the people most receptive to targeting by understanding consumers’ appetite for personalization. YouGov will share insights from its study and actionable practices that can be put in place, including:

  • A framework to understand whom to target with personalized ads
  • How to create a resonant connection with consumers that focuses on individuals
  • Crucial steps that successful brands can take to optimize data responsibility
 
 Speakers

Mark Jefford
Director of Data        
Applications
YouGov

Mark is part of the group that provides clients with new and innovative data products and solutions utilizing the wealth of data YouGov collects. He previously was a client-side media researcher at The Guardian, Shortlist Media and Factory Media.

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