Can Chatbots Provide a Great Customer Experience? How Top Brands Automate Social Service Practices

Tue, May 15, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? 

‪Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out:

  • How to think about automation for your business‬
  • How chatbots enhance your agent workflows‬‬
  • ‬‪How Booking.com and GM are using AI to drive inspiration and customer‬ service efficiencies‬‬
 
 Speakers

Rebecca L. Harris
Global Head, Social  
Center of Expertise
General Motors

Within the GM Global Social Center of Expertise that Rebecca helped implement in 2013, she and her team work to execute common processes, tools, policy and governance for social media across the globe.

Brennen Buckner
Lead Product Manager
Booking.com

Brennen has a track record of using cutting edge technologies to solve age-old problems. He leads a team building the brain behind Booking.com's Facebook chatbot and is a lead on conversational interfaces.

Kevin Morris
SVP of Product        
Spredfast

Kevin leads Spredfast's product management team with responsibility for product strategy across the entire platform. He's passionate about products that drive tangible results and solve problems on behalf of customers.

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