Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit

Tue, Apr 24, 2018 1:00 PM EDT{LOCAL_TZ}



Summary

If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to the inbox is what their audience really wants. That’s the essence of cutting through inbox clutter and creating loyal readers. 

Get best practices in email newsletter execution from Campaign Monitor and Morning Brew, whose daily business briefings have been a hit with millennials. You’ll learn:

  • Deliverability tips to make sure your email hits the inbox
  • List management techniques to ensure you’re reaching readers who want to hear from you
  • Automation and personalization strategies to develop loyal readership
 
 Speakers

Tyler Denk
Growth Engineer      
Morning Brew

Since joining Morning Brew, Tyler has made best-in-class email strategies a focal point of the company’s growth strategy. He has led the effort to optimize the company’s email strategy, increasing open rates by 100 percent to date and improving mailbox deliverability from 60 percent to 99 percent.

Stephanie Burton   
Director of Product
Marketing
Campaign Monitor

Stephanie focuses on go-to-market strategies, research for new products and market opportunities. Her extensive experience in data, analytics and digital marketing have provided her with a very scientific approach to building relationships with consumers via email.

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