The Massive Scale of Mobile Ad Fraud: How to Really Get the Data You Think You’re Getting

Thu, Apr 12, 2018 1:02 PM EDT{LOCAL_TZ}



Summary

Fraudulent mobile data cost marketers $16 billion in 2017. Last fall, 87 percent of devices passed through U.S. mobile programmatic supply were fraudulent. Globally, 13 percent of location signals last year were fraudulent. These figures, based on detailed analysis by consumer intelligence platform Mobilewalla, point to the urgent need for cleaner, more precise and more reliable mobile data. 

Join Mobilewalla CEO Anindya Datta for an in-depth look at the sources, scale and cost of mobile ad fraud today, as well as actions advertisers can take to limit the impact on their campaigns. You’ll find out:

  • The different kinds of data fraud that occur in mobile right now
  • The scale and root causes of mobile fraud, particularly in programmatic buys
  • Strategies and best practices for combating mobile fraud
 
 Speakers

Anindya Datta      
CEO
Mobilewalla

Anindya is the founder of Mobilewalla, which has pioneered audience measurement in mobile apps by applying ground-breaking data science techniques to the industry's largest volumetric database of mobile app data. Prior to Mobilewalla, he founded and ran Chutney Technologies, acquired by Cisco Systems in 2005.

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