Maximizing the Effect of In-Store Displays


Consumer habits have changed in the digital age, but the importance of the in-store environment hasn’t diminished. Shoppers still make more than 80% of purchase decisions in stores, although they spend only 12 seconds per purchase to search and select the products. This makes POS displays one of the key elements in the marketing mix, grabbing attention at the First Moment of Truth and framing the products to maximize their shopper impact.

Smurfit Kappa and EyeSee have researched shopper behavior and the roles of displays in the product lifecycle and came up with recommendations on how to turn this marketing tool into a sales machine.

Attendees will:
  • Learn the goals to set when creating a display.
  • Discover how to maximize the effect of displays in different stages of the path to purchase.
  • Explore how to leverage sales drivers and avoid sales barriers.
Joris De Bruyne
Daragh Wall
European Display Director
Smurfit Kappa Group

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