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Enhance the Customer Experience with Contextualized Communications

Thursday, March 29, 2018 | 2:00 PM ET/11:00 AM PT

Presenter:
Christopher Hall, Vice President, Customer Engagement Solutions, Pitney Bowes

Moderator:
Allison Lloyd, Editor, DOCUMENT Strategy

About the Webinar:
According to Gartner, by the end of 2018, three in every four customer communications will be contextualized and consumed in digital channels. Contextually relevant customer communications help to improve customer acquisition and retention. Yet, many organizations take a fragmented and, therefore, unproductive approach to customer communications and interactions.

During this webinar, we will share insights on the innovations that digital leaders are deploying to ensure meaningful and relevant interactions with their customers.

You’ll learn how to:
  • Convert digital touchpoints into active engagement opportunities
  • Unlock new value by augmenting paper-based documents with digital and real-time communications
  • Orchestrate communications solution components instead of relying on a single, monolithic system
  • Include adjacent technologies, such as personalized interactive video and chatbots, in your tool selection process to support more contextualized communications and enable self-service


About Our Speaker:

Christopher Hall, Vice President, Customer Engagement Solutions, Pitney Bowes

Chris Hall is the Vice President of Product Management for Customer Engagement Solutions at Pitney Bowes. In this role, Chris leads the vision, strategy, and execution of the Communicate line of business. He has over 18 years of experience in strategy, product development, and marketing and has held management positions at Red Ventures, Imagitas, Sharecare, Eventful, The Active Network, AOL, and served as an Acquisition Officer in the United States Air Force. Chris holds a Bachelor of Science in Management from the United States Air Force Academy and an MBA from the University of West Florida.


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