Identifying Touch Points That Matter Most: How Delta Faucet Company Wins the Omnichannel Purchase

Tue, Mar 6, 2018 1:02 PM EST{LOCAL_TZ}


What are the most influential touch points along today’s path to purchase? After all, the customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.

Join experts from Luth Research and their client, Delta Faucet Company, for a look at how they observe the various online and offline touch points consumers engage with. You’ll hear about:

  • How to measure the most influential channels within the purchase journey 
  • How consumers choose the channels from which to shop and purchase from
  • The emerging role of Amazon on the path to purchase

Paul Ponsford
Sr. Marketing
Research Manager
Delta Faucet Company

Paul has held a variety of marketing research leadership roles on both the supplier and client slides. At Delta, he has enjoyed the challenge of pushing existing methodologies and developing new ones to be effective in delivering usable insights.

Candice Rab
SVP, New Products      
Luth Research

Candice is instrumental in the evolution of Luth Research’s business offerings, including innovation initiatives that lead new product sales, client service and account executive teams.

Larry Massey
Associate Research    
Luth Research

In addition to an in-depth knowledge of traditional research methodologies, Larry draws on a wealth of experience working with new and innovative research methodologies, including Luth Research’s ZQ Intelligence platform.

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