6 Ways to Boost Customer Experience with Social Intelligence: Use Your Listening Data Wisely

Thu, Mar 1, 2018 1:01 PM EST{LOCAL_TZ}



Summary

Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Using a combination of organic listening, interaction monitoring and audience profiling, marketers are able to improve customer experience by delivering highly engaging content to their most relevant targets across all the right media channels.

Join Greg Roth, Synthesio’s VP of global marketing, to find out six ways you can immediately put social listening data into action. You’ll also hear from agency Imagination about how they’re using social listening for their client Ford Motors. The webinar will cover:

  • How competitive intelligence can be turned into audience intelligence
  • How sentiment and affinity can be beacons for media, partnership, and content planning
  • How social listening can transcend campaign monitoring to become a vital part of the marketing optimization playbook
 
 Speakers

Greg Roth
VP of Global Marketing
Synthesio

Greg has spent the last 10 years educating brands and agencies on strategic best practices and the power of data-driven digital marketing. He provides strategy and execution across multiple facets of Synthesio’s marketing machine.

Katie Streten
Global Head Strategy &
Insight, Ford Account
Imagination

Katie heads the global strategy team for the Ford account at Imagination. She has over 20 years experience constructing and managing experiences online and in physical space and loves the intersection of humans and technology.

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