Experience Is the New Brand: Executing Your Customer-First Strategy

Wed, Feb 21, 2018 1:00 PM EST{LOCAL_TZ}



Summary

If you think marketing is about your brand, you’re mistaken. It’s about customer experience. Everything you do—advertising, research, commerce, care, etc.—plays a role in shaping that experience. That’s why the ability to deliver more human and intuitive experiences, at every touch point, for every customer, is the single most strategic investment for any company today. 

Join Sprinklr founder Ragy Thomas for best practices for weaving CX into the fabric of your marketing programs. You’ll also hear from faucet and fixture leader Moen about its customer-first marketing. The webinar will cover:

  • What customer experience looks like in an “un-enterprise” world
  • The skills required to be a customer-first marketer
  • How Moen unites marketing, advertising and care on one platform
 
 Speakers

Ragy Thomas               
CEO
Sprinklr

Ragy founded Sprinklr, the social and customer experience management platform, empowering companies to reimagine their customer-facing operations to manage consumer experiences across every touch point.

Brittany Neish
Senior Social Strategist
Moen

Brittany is the community cultivator for Moen, overseeing all aspects of its global social media program across channels including Pinterest, Facebook, Instagram, LinkedIn, Snapchat, Twitter, Spotify and Houzz.

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