Ad Tech in a Post-GDPR World: Your Action Plan for What’s Next

Thu, Mar 8, 2018 1:02 PM EST{LOCAL_TZ}


When GDPR takes effect on May 25, it will change the way data-driven marketers collect data and engage with their audiences. Who will be impacted (and disrupted) by this regulation? Just the entire global ad tech ecosystem, including publishers, agencies, DMPs, DSPs, ad exchanges and everyone else in digital advertising. It’s time to future-proof your organization against GDPR and mitigate your risks of non-compliance.

Hear from Ieuan Jolly of Loeb & Loeb’s Privacy Practice and a trailblazer of data optimization transactions, for a GDPR action plan to guide you through the complex requirements impacting profiling, segmentation, tracking, targeting and the minefields surrounding consent. You’ll gain insights into::

  • The application of GDPR for the ad tech ecosystem
  • Strategies for compliance with the deadline fast approaching
  • Practical solutions to mitigate GDPR risks for your organization

Ieuan Jolly
Loeb & Loeb            

Ieuan operates at the intersection of data and technology-enabled transactions, advising brands and ad tech companies on the privacy and cybersecurity implications of new communication strategies and data-driven transactions. With experience spanning three continents, he has been recognized as one of the foremost experts on providing data solutions across the globe and is sought after for his insights on international compliance programs and GDPR. He is also regularly involved in corporate transactions assessing the valuation and vulnerabilities of data-rich companies in the context of exit strategies, including mergers, acquisitions, joint ventures and IPOs.

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