Prepare for the Next Era of Mobile: Beyond Smartphones and Tablets

Tue, Feb 27, 2018 1:00 PM EST{LOCAL_TZ}



Summary

It’s time to start thinking about mobile beyond the smartphone. Deloitte’s latest Global Mobile Consumer Report found that 82 percent of U.S. adults now have smartphones and 68 percent are regularly using some form of artificial intelligence. But consumers are interacting with a much larger mobile world, including smart homes and IoT, wearables, AR/VR, in-vehicle experiences and more. It’s a new era of mobile and you need to upgrade your strategy. 

Hear from Frances Yu, global lead for Deloitte’s Enterprise Digital Strategy offering, and Carmen True, global head of digital experience and marketing innovation at HP, to learn how marketers should approach this shifting mobile consumer behavior. They'll share insights and best practices for engaging mobile audiences, including:

  • How companies are shifting their approach to mobile
  • A new framework for understanding the growing complexity of marketing in the next era of mobile
  • How to orchestrate your team and technology partners to deliver a better mobile customer experience
 
 Speakers

Frances Yu
Principal
Deloitte Consulting LLP
   

Frances is the global lead for Deloitte’s Enterprise Digital Strategy offering, and the High Tech sector lead for Deloitte Digital’s Market offering. Additionally, she is a leader in Deloitte's end-to-end CMO Services and Customer Transformation practice.

Carmen True
Global Head of Digital
Experience & Marketing 
Innovation
HP

A 20-year HP leader with experience encompassing the full range of marketing disciplines, Carmen has a deep passion for everything mobile. She is a true champion of innovation and delivering what’s next in customers' experiences with brands.

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