Personalization’s Secret Weapon: You Need to Know About Declared Data

Tue, Jan 30, 2018 1:00 PM EST{LOCAL_TZ}



Summary

If you haven’t heard of declared data, you will soon. Declared data is information that is willingly shared by an individual that describes their motivations, intentions, aspirations and more. It is now available at scale due to the unprecedented volume of mobile traffic and a new always-on consumer mindset. And brands like Regent Seven Seas Cruises are using it to drive their personalization strategies. 

Hear from declared data platform Jebbit and Regent Cruises for best practices about using declared data to power personalized experiences. You’ll find out:

  • What exactly declared data is
  • How to active declared data to power more contextually relevant marketing
  • How Regent Cruises is using declared data to increase conversions and drive sales ROI
 
 Speakers

Jonathan Lacoste          
President
Jebbit

Jonathan cofounded Jebbit with CEO Tom Coburn in 2011 while the two were still students at Boston College. They eventually dropped out to run Jebbit full-time. Jonathan has been named to Forbes’ 30 Under 30 and Boston’s 25 Under 25.

Elizabeth Fettes
Senior Director, Digital
Marketing & Ecommerce
Regent Cruises

Elizabeth leads digital and ecommerce consumer, trade and third-party initiatives at Regent Seven Seas Cruises to build brand awareness, consideration and loyalty.

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