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7 Social Analytics Best Practices: Insights from Industry-Leading Brands

Wed, Jan 24, 2018 1:02 PM EST{LOCAL_TZ}


How do some of the world’s most recognizable companies—like Wendy’s, Panera Bread, Macy’s, Zara and UBS—use social analytics to propel their brands? Find out some of the best practices they’ve put in place to enhance and protect their brand reputation, improve campaign performance and ensure a positive customer experience. 

Join social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, customer experience, social care and much more. You’ll find out:

  • Detailed best practices for applying social analytics to marketing and customer care
  • Real-life examples with metrics from major brands in industries such as retail, restaurants and finance
  • Takeaways that can be applied to brands of any size in any industry

Scott Cohen
VP, Customer Success

Scott oversees efforts helping NetBase clients build better customer experiences by getting more out of social media and other customer data by deploying CX analytics. He has more than 10 years of management consulting, customer success and marketing experience.

Elvis Leiban
Director of
Social Insights            

Elvis conducts research on trending topics, industries and best practices across social media. He has a background in content marketing, growth marketing, branding and social media management.

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