The B2B Account Journey: The Complex Road to the Close

Thu, Jan 25, 2018 1:02 PM EST{LOCAL_TZ}



Summary

While the path-to-purchase expectations of B2B organizations are heavily influenced by our own experiences as consumers, the buying dynamics in B2B are very different than those in B2C. We’ve all heard the statistic—an average of eight buyers are involved in the B2B decision process. But how does each buyer’s journey contribute to the purchasing experience of the buying organization as a whole? That’s the B2B account journey, and it impacts everything from account-based marketing to messaging. 

Find out more about the buyer journey nobody talks about from Dun & Bradstreet’s SVP of audience solutions. You’ll get insights into the B2B account journey and how the psychology of decision-making differs between B2B and B2C. The webinar will cover:

  • Strategies to stitch together multiple B2B buyer journeys to reveal the B2B account journey
  • How to align your ABM strategy to deliver the right messages at the right time  
  • How to use the B2B account journey to track engagement and convert digital leads faster
 
 Speakers

Anudit Vikram
SVP, Audience Solutions
Dun & Bradstreet

Anudit is responsible for bringing to market solutions applying Dun & Bradstreet’s vast commercial and contact data assets to solve for sales and marketing use cases both in the physical and the digital world. He is an industry veteran with over 15 years of experience in advertising and digital media.


close log in form button
Log In Now Not Registered?

close register form button