Create a Data-Driven Marketing Organization: Lessons from Thermo Fisher’s Journey

Tue, Jan 16, 2018 1:02 PM EST{LOCAL_TZ}



Summary

Today’s data-driven marketers are under greater pressure than ever to optimize budgets, personalize experiences and deliver growth. But all too often, their organizations are not optimized to handle the challenges of data with agility, speed and accuracy. What can marketing leaders do right now to make the vision of a truly data-driven marketing organization a reality?

Hear how Thermo Fisher, the $20 billion scientific products and services leader, managed this challenge and put its marketing team on the right path to connected data, collaborative teams and data-driven adoption. You’ll find out:

  • How to plan a holistic marketing approach and evaluate vendors/partners
  • How to navigate the organization to build consensus, gain buy in and support adoption
  • How to map data, KPIs, dashboards and insights to support stakeholders
 
 Speakers

LeRoy Nichols
Senior Digital Marketing
Manager
Thermo Fisher

LeRoy runs digital marketing for Thermo Fisher Scientific’s Life Sciences Group. Over his career, he has used a combination of technical and marketing leadership to build, manage and evolve global digital marketing organizations for a number of multibillion-dollar brands.

Jay Wilder
Director of Product      
Marketing
Datorama

Jay leads product marketing at Datorama, working closely with global clients, analyst partners and internal teams to define, position and bring to market solutions that leverage centralized marketing data and analytics.

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