The Direct-to-Consumer Revolution: How Brands Can Leverage Ecommerce Transformation

Tue, Jan 9, 2018 1:02 PM EST{LOCAL_TZ}


Digital disruption has altered the course of the shopper’s journey, which now passes through a wide range of ecommerce channels. But many brands are failing to capitalize. Consider this: 87 percent of consumers say they’ll buy directly from a brand’s website if given the opportunity. So why aren’t more brands creating these kinds of digital flagships for direct-to-consumer sales? 

Hear from ecommerce experts at BrandShop and Blue Acorn for insights into why brand marketers need a direct-to-consumer commerce strategy. They’ll provide best practices for building a brand estore, including:

  • How ecommerce has changed shopping behavior and loyalty
  • What goes into a successful direct-to-consumer commerce initiative
  • How brands can use data and insights from their estores to boost acquisition and retention

Kevin Eichelberger
Blue Acorn

Kevin is the cofounder of Blue Acorn, a leading digital commerce agency that works with brands such as Everlast, Le Creuset, Vermont Teddy Bear, Olympus and others to optimize their ecommerce operations.

Reuben Hendell     

Reuben is cofounder of BrandShop, which works with Fortune 1000 companies to create digital commerce solutions that allow consumers to buy directly from their favorite brands. 

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