Make Your Content Sing: What Marketers Can Learn from Publishers

Thu, Jan 18, 2018 1:02 PM EST{LOCAL_TZ}



Summary

From social media posts to white papers to videos to blog posts, marketers are operating in a content-rich world. The challenge: finding the stories that resonate and engage your audience. That’s why brands need to take a page from publishers on how to craft content with your audience in mind and measure the results to ensure it’s hitting the mark. 

Join this webinar for tips and insights on how to produce content that can capture and keep the attention of your audience. You'll find out:

  • How publishers analyze audience engagement to activate devoted readers
  • What brands can do to increase reader loyalty for their content
  • The metrics and benchmarks that can measure content success and customer engagement
 
Speakers

Clare Carr
VP of Marketing      
Parse.ly

Clare leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data and marketing.

Jacqueline Parisi 
Copywriter
HelloFresh


Jacqueline works on content creation and analysis for HelloFresh. A skilled storyteller, she writes both long- and short-form copy for a variety of channels, formats and audience segments.

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