High-Velocity Data Insights: How Ticketmaster Makes Smarter Marketing Decisions

Tue, Dec 19, 2017 1:00 PM EST{LOCAL_TZ}



Summary

Getting your marketing reporting and optimization to move at the speed of your customers is no easy task. The key: Turn messy, disconnected data into clear, holistic views and insights that tell a complete story. That kind of high-velocity approach has helped Ticketmaster gain control over how it markets thousands of event campaigns each month. 

Hear from Ticketmaster and Datorama about how robust analytics can power rapid optimization across clients, campaigns, channels and geographies, You’ll come away with best practices on:

  • How to connect efficiently across channels with automation
  • How to understand the story of your data with KPIs and insights
  • Making smarter decisions when your data, tools and reports are connected and always available
 
 Speakers

Gosha Khuchua   
Senior Director
Ticketmaster

Gosha heads up the programmatic and ad tech division of Ticketmaster. He is a 10-year veteran of the digital media industry, spanning both digital direct response and branding.

Jay Wilder
Director, Product  
Management
Datorama

Jay leads product marketing at Datorama, working closely with global clients, analyst partners and internal teams to define, position and bring to market solutions that leverage centralized marketing data and analytics.


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